Kenny's Media Blog

Evaluation

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

• One of the conventions that we've really tried to embrace during our project, and we hope gives the production more of professional feel appeared when we were editing in some title cards. Many production companies use a title card that comes with a small and recognisable fanfare. For instance, most people would clearly regonise the Universal title card.

  When looking at some case studies, we noticed that during thriller films many of these title cards from production companies had alterations. For example during the opening of I Am Legend the usual fan fares were gone and replaced by the diegetic sound of the first scene. During the opening of Vacancy the title cards which were usual colourful were changed to red and black.

  We attempted to adopt this style, and as you will see in the video that we have two production company's title card. Cira Pictures and KSM Productions. When we put this into context of an actual thriller these would be maybe a largeish company and an independent company. But both would use the title cards seen at the very start of the film in front of their retrospective films.

  However, we may have put in these title cards we have followed the conventions that I've previously mentioned. We have removed any sound or fan fares that would have been played over the top of these titles and turned them from their original colour to a dark black and white, hopefully in keeping with the film. This is used to build a sense of tension along with helping the audience associate with the type of film they are going to be viewing.